Audience Engagement
Whether you’re taking your first steps into the realm of content creation or you’re a seasoned influencer, you’re well aware that there’s a significant amount of effort involved in, well, making it all come together. Recognizing the dynamics of audience engagement can be instrumental in this journey.
While the number of followers you have matters to a certain extent, it’s how engaged they are with your content that’s a more valuable metric. A large number of followers doesn’t mean much if they aren’t reading or commenting on your posts or sharing or clicking on your website’s affiliate links. High audience engagement helps you stand out, and it creates a positive feedback loop that makes your content more meaningful to your community—and it can also lead to brand partnerships and other monetization opportunities in the future.
So what is audience engagement?
Fans can engage with your content in three main ways: they can react, amplify, and/or respond. This can take different forms, with likes, comments, replies, shares, or clicks on affiliate links or CTAs (Calls to Action) being most common.
To measure engagement, look at your chosen metric (link clicks or number of shares, for example), and divide it by your number of readers or followers. The percentage you get is your engagement rate, with one to five percent being average. Anything over 10 or 15 percent means you’re killing it!
Increase brand awareness
Offer your audience the opportunity to benefit from a new discount or promotion. Award them points when they share check-ins, or reviews. Create a loyalty program that supports your strategic objectives.
Personalize experiences
Give your audience information and promotions based on their preferences. Monitor activities and reward them in real time. Use automated digital rewards to motivate and reinforce positive behaviors.
Deliver meaningful orientation and training
Teach employees how best to satisfy your audience and fans. Engage employees with personalized reward experiences. Give points and digital rewards for completing desirable behaviors.
Provide outstanding customer service
Level up your contact center’s performance and increase customer satisfaction. Help employees achieve goals, reward their efforts and measure their results to reduce absenteeism, average hold time, abandonment rate, and agent turnover.
Track employee performance
Transform your company with insights that boost growth and productivity. Allow managers to have periodic performance updates about employees. Associate goals with metrics. Find out what happened. Why did it happen? And what will happen in the future?
Create your personalized currency
Create a personalized currency to fit your brand. Reward your audience when they submit a review, complete a location-based challenge, purchase something or perform any other positive behavior. Redeem points for experiences, special offers, discounts and more
